No matter your politics, we can all agree America has a major problem with gun violence. How is it that we're becoming numb to our 44,000 annual deaths by gunshot? Mass shootings are becoming so common they hardly warrant a news mention. If we're unwilling to make major changes to our laws, then what changes are we willing to make? Is it reasonable to wear a bulletproof vest for daily activities, such as going to the store, a concert, a movie, or school? To drive this point home, we created a fake product for a very real problem.